A Small-Town Plague: A New Approach to Opioid Addiction

“The first time I used, it was the most euphoric rush I had ever felt in my life. And I knew then that I was not going to stop,” says Kenny Shadday, a McDonald’s manager in eastern Kentucky. Shadday did, in fact, stop—he’s now recovered from his opioid addiction, thanks to an innovative new program that brings intensive outpatient treatment to rural areas.

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