COVID-19 circuit breaker: Businesses tapping into online advertising, digital marketing

With more people staying at home and getting almost everything they need online, firms are putting their money where the eyeballs are. One digital marketing agency said business has been surprisingly brisk during the circuit breaker. Consultancy firm PwC estimated that Singapore's online advertising market was valued at close to S$530 million in 2018 -- half that of countries with smaller populations like New Zealand. It projects that the internet advertising market in Singapore has the potential to grow to more than S$850 million by 2023.

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